Waiakea Hawaiian Volcanic Water has been the talk of the town for quite a while now. The American bottled water company, established five years ago by Ryan Emmons, has carved a niche for itself as the market leader in the quality of bottled water sold to clients, innovation, environmental concern, and corporate social responsibility. The holistic approach to business employed by the company has enabled it to grow at a faster rate compared to its competitors. In fact, the company will be one of the honorees at the Inc. Magazine Conference & Gala, which is only days away.
At present, Waiakea Water is hitting the headlines because of its announcement that it will adopt fully degradable bottles next year. Currently, the company is using high-quality RPET bottles (made out of recycled bottles) which cost more than their standard counterparts. Waiakea Water will be the first bottled water company to use the degradable bottles. Emmons indicates that the degradable bottles, which are 100% recyclable, will take just 15 years to decay, unlike regular bottles which take up to 15000 years to fully decompose.
Achieving the degradable bottles was no mean feat for Waiakea Water. Emmons explains that it took over five years and over 1,000 experiments. Also, coming up with a plastic bottle that has the same commercial qualities as regular plastics needed a lot of research in the chemical aspect of production. The company uses a TimePlast’s additive that enables nano degradation of plastics. The additive, added to plastics during the manufacturing process, degrades plastics chemically by inducing weak points on the polymer chain of plastics. Emmons states that the recent discovery was made because researchers have been preoccupied with making the links on a polymer chain strong. Also, many companies have strived to make plastics biodegradable, instead of degradable, which has proved to be unattainable.
Waiakea Water can afford the TimePlast’s additive. Emmons states the only one pound of the additive can alter over 1 thousand pounds of plastic. He believes that the additive will reshape the consumer packaged goods (CPG) industry as many companies will afford the additive.