There is an entirely new wave of psychology sweeping over academia. For decades, psychology usually focused on disease and how to treat such psychological diseases. But now psychology is turning towards the positive side of life. There is now an intense focus on the psychology of performance in the business arena.
And that’s where Joel Friant comes in. A successful entrepreneur, Joel Friant has been obsessed with the psychology of successful business people his entire life. After watching the world economy collapse in 2008, Joel renewed his focus on what makes someone successful. Using the early writings of Maxwell Maltz and Wallace Wattles, Joel Friant has come up with his own concept called The Income Thermostat.
Joel Friant’s career began in real estate but quickly took a turn towards the restaurant industry. During his time in the restaurant industry, he stumbled across his culinary passion — the habanero pepper. He absolutely fell in love with the balance of flavor and heat in this iconic pepper. So he set out to capture this flavor in a shaker.
The Original Habanero Shaker debuted back in the mid-90s. It did wildly well, but Joel Friant took some time away from the habanero shaker to pursue other passions. But now the Original Habanero Shaker is back by popular demand. Consumers couldn’t get enough of the buttery and smoky flavor hidden behind 400,000 Scoville units of heat inside the habanero shaker.
And the habanero shaker is exactly what you picture it to be. It is a tabletop condiment that allows you to sprinkle one of Earth’s hottest peppers onto your food just like a salt shaker. And you can get your self a habanero shaker at many fine retailers across the country as well as Amazon.
The jalapeno has a paltry 4,000 Scoville units of heat. The habanero not only has tens of thousands more Scoville units of heat, it balances that heat with a better flavor than the jalapeno.