If you are involved in any campaign or fundraising, whether for elections or non-profit organizations, you know that there is a lot that needs to be done within the short duration at the end of the quarter period just before elections.
Every employee is stretched to the limit as they rush to deliver within deadlines. There is also a lot of information that has to go out to supporters. Feedback has to be collected and acted on promptly.
NGP VAN knows this too well as they have been at the core of campaigns for high profile America’s Democratic Party, Canada’s Liberal Party and Britain’s Liberal Democratic Party candidates.
Stuart Trevelyan, the founder of NGP VAN, was one of the analysts in the 1992 Bill Clinton presidential campaign. He then founded NGP Software in 1997, and he has since been in the forefront of most Democratic Party campaigns since then.
NGP Software merged with Voter Activation Network in 2001 to form NPG VAN.
It was involved in the 2008 and 2012 presidential campaigns, as well as the Hilary Clinton and Bernie Sanders campaigns in 2016.
NGP VAN has shared some tips on what they do to make the end of quarter less stressful for the digital and finance teams while ensuring that they achieve their goals.
Have ready ideas for your emails.
Since you may be required to send emails more frequently than you usually do, it is important to have a list of topics to write on in your emails.
That way, you will not run of ideas even when the pressure intensifies. Below are some of the ideas you can write in your emails.
In your emails, you can inform your supporters about your progress and the number of people who have joined your camp.
You can share with them the number of email subscribers you have netted, how many likes your Facebook page is receiving or the new volunteers who have joined your team.
Find these tips in video form on NGP VAN’s Youtube channel.