Enhanced Athlete, a health and fitness company specializing in nutrition has successfully defended their lawsuit against Nutrition Distribution in the Eastern District of California after being targeted for a shameless shakedown for money. With several related companies and a recognized industry brand at stake, Enhanced Athlete had to protect it’s interests when targeted by Nutrition Distribution. Enhanced Athlete’s sister company Enhanced Gear specializes in clothing and another sister company, Enhanced Coaching, specializes in elite fitness coaching.
Malicious And Frivolous Lawsuits
Unable to prove they suffered any harm with their claims of false advertising, Nutrition Distribution should now understand that their business does not involve filing dozens of malicious lawsuits against successful competing companies that are in the business of selling real and useful products and services. Whereas other companies seek to improve if they face declining sales and revenues, Nutrition Distribution chose instead to file lawsuits it simply could not win in court likely understanding that due to the extreme legal costs of fighting these lawsuits, some targets would actually pay money to settle instead of fight like Enhanced Athlete. The people at Enhanced Athlete decided they must fight and their success in this case can help other companies facing similar tactics.
It would appear to any observer that Nutrition Distribution preferred targeting dozens of companies for shakedowns rather than actually competing in our capitalist economic system. Nutrition Distribution seems to have been getting a fair amount of their income by threatening and harming competing companies with lawsuits. Despite Nutrition Distribution’s nefarious efforts, Enhanced Athlete has emerged the victor. Hopefully, any other companies considering these sorts of tactics will take note of this case and choose more wisely and hopefully any other targets will fight these lawsuits as Enhanced Athlete has successfully done.
Back To Business
Enhanced Athlete, Enhanced Coaching and Enhanced Gear provide customers with a wide variety of tools they need to become their fittest and the owners of these companies and the people whom they employ had a lot at stake in this lawsuit. It is a relief to know that Enhanced Athlete was able to win this lawsuit and get back to the business of helping people to become healthier and stronger.
— Dr. Tony Huge (@enhancedathlete) December 19, 2017