Guilherme Paulus: Mastering The Art Of Risk Taking

Guilherme Paulus is an accomplished entrepreneur who has built a reputation of taking bold risks in his investment and career decisions. Born in Sao, Paulo, Brazil, boldly took on the highly competitive Brazilian tours and travel industry by storm like a veteran investor despite being only 24 years old.

When he co-founded CVC in 1972, Mr. Paulus did not possess experience in entrepreneurship, tours and traveling or Brazil’s corporate world in general. His previous experience involved a short stint as a salesman for a tour and travel company and as IBM’s computer technician. However, he possessed an admirable ability to identify problems and develop solutions to tackle them. This ability played a vital role in the decision he made to create a unique business model for CVC: niche marketing.



At the time, not many tours and travel companies offered contemporary packages to tourists. Guilherme Paulus capitalized on the gap and developed a service portfolio that was curated to cater for the niche market. The company’s packages were fun-oriented. Over time, Mr. Paulus who serves as the president of the company, added cruising to the company’s service portfolio. In 1995, the company under the leadership of Guilherme Paulus made a bold decision to expand its revenue streams and consolidate its presence within the larger Brazilian hospitality industry by founding GJP group of Hotels. The hotel business has expanded throughout the country and currently has over 20 resorts. CVC, which has grown into a market leader throughout Latin America, has also embarked on an ambitious expansion drive aimed at expanding its market dominance by opening up to 100 outlets annually and partnering with online vendors.

Exploring New Investment Opportunities

In addition to the business empire he has built in Brazilian hotel and tourism sector, Guilherme Paulus has also invested in other industries. In 2006, he ventured into the airline transport industry by purchasing Webjet. At the time of the purchase, the airline had only one airplane. Drawing from his management experience, Mr. Paulus oversaw the growth of Webjet into one of the leading airlines in Brazil. By the time he sold the airline in 2011 to GOL, it had grown into country’s third largest carrier.

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