Podcast One and Edison Research executives jointly announce results of the Network’s Brand Lift Studies

Early February 2017, Edison Research VP of Strategy Tom Webster joined Podcast one Executive Chairman Norman Pattiz in the release of the Network’s Brand Lift Studies. The two firms collaborated on this research project with Edison Research providing research expertise.

This set of comprehensive advertising studies was the first ever pre- and post-campaign brand lift studies for podcast advertisers. The studies ran through the second half of 2016 and involved a series of three studies testing five primary product and service consumer brands in the country.

The major finding of the studies was that podcast advertising impacted positively on consumers intent to purchase, brand recall as well as recall of product-specific messages. These results indicated that podcast audiences were receptive to brand messages and became more willing to consider or purchase the product after the podcast adverts.

More than 60% of the listeners who participated in the groceries category studies, for example, mentioned a specific groceries brand after the advertisement campaigns. Learn more about Norman Pattiz: http://normanpattiz.com/about/

The studies were aimed at assessing the effectiveness of the podcast format over traditional advertisement formats. As Norman Pattiz the executive chairman of Podcast remarked during the release, their core focus has always been the independent verification of whether the podcast advertisement format boosts brand impact beyond what traditional formats would achieve. He further added that these positive results were a valid justification for their multi-tier approach to an integrated form of advertising.

Tom Webster from Edison Research expressed his confidence in both the findings and the research methodology used in the studies. He stated that they used a methodology that enabled them to study audiences before and after the campaigns they were able to accurately prove that podcast adverts have a positive impact on brand awareness.

Norman Pattiz

Norman Pattiz is undoubtedly an icon in the media and broadcasting industry. He is the current executive chairman of podcast one. He is also the founder of as well as the founder of Westwood one and Courtside Entertainment Group.

According to Crunchbase, with more than forty years’ experience in radio syndication, Norman Pattiz has managed to make a fortune in the radio broadcasting world.

His leadership skills and a good understanding of the radio broadcasting industry has enabled him to steer his company, Westwood one, to become one of the biggest providers of news, entertainment, talk, sports, and traffic programming in America.

Due to his achievements in the radio broadcast world he has served on the Broadcasting Board of Governors, Lawrence Livermore and Los Alamos National Security Laboratories executive leadership boards. In the year 2009, he received the giants of broadcasting award from the National Library of American Broadcasting after induction into the National Radio Hall of Fame.

Hussain Sajwani – One Of The Finest Businessmen In The Middle East

Hussain Sajwani is well-known and highly respected real estate tycoon based in Dubai, United Arab Emirates. Hussain Sajwani is the founder and Chairman of Damac Properties, a luxury residential and commercial properties developing firm, headquartered in Dubai.

Damac Properties operates in Dubai, Middle-East and many other parts of the globe, working closely with local, regional and international partners. Damac properties, from the time of its inception in 2002 till now, has played a vital role in the overall infrastructure development of Dubai and the Middle-East, creating some of the landmark luxurious residential and commercial properties.

Hussain Sajwani is a self-made billionaire, who started his first company in an entirely different sector of catering and support services. His catering company Al Jazeira Services was his first venture into the business world and marked the first step of his entrepreneurial journey.

It is the company that is still run and operated by Hussain Sajwani, and have served clients such as U.S. Military Services and construction giant Bechtel. He is also a great philanthropist, and in a recent initiative in the United Arab Emirates, Hussain Sajwani donated AED 2 Million to provide clean and proper clothing to the needy children.

He donates to multiple charitable organizations in the United Arab Emirates and other global NGOs working in various sectors.

Hussain Sajwani studied from the University of Washington and graduated with a degree in Economics and Industrial Engineering. After completing his studies, he went on to work for the oil giant, Gasco.

However, he left the company soon after to start his start-up, Al Jazeira services. Hussain came back to Dubai realizing there is a great potential in the real estate market here, and it is how Damac Properties started.

His first venture was when he bought a small plot in the suburbs of Dubai and sold the luxury residential property to the rich and wealthy of the Middle East. In no time, Hussain managed to sell the entire project even before the construction work began. Learn more about Hussain Sajwani Family: http://hussainsajwani.com/ and http://blog.raynatours.com/top-10-richest-men-uae/

And, it is how Damac Properties came into the limelight. Currently, the company is also developing world class Golf courses in Dubai in collaboration with Donald Trump’s real estate firm, who has been a close ally of Hussain Sajwani for many years.

Roberto Santiago brings Glorious Mall to Brazil

Roberto Santiago is someone that knows a lot about business in Brazil. He made a decision to open one of the biggest malls in all of Brazil, and the natives of Brazil really do love him for it.

Roberto Santiago is the entrepreneur that has managed to put a whole new spin on entertainment and fun. He knows that he wanted to create a place where people could go and hang out and have a lot of fun in their downtime. Read more articles on his Blogspot.

A good number of people that live in Brazil are happy with the work that Santiago has done in recent years. Roberto has built a mall that has a bowling alley and a movie theater. People have the ability to shop, but they also have access to a lot of other things to do for entertainment. There is also an arcade room in this mall that he has invested in. That has made Roberto Santiago one of the hottest entreprenuers of his time in Latin America.

The Manaira mall is one of Roberto’s greatest achievements. This is considered one of the best shopping centers in all of Brazil. Tourist and the natives of Brazil are thrilled for an opportunity to come to this mall when they vacation. It is something out of the ordinary, and so many people are interested in this type of environment. Large groups that are out can access an assortment of entertainment without roaming around from one place to the next.

Roberto Santiago has always had a mindset for real estate, but the mall maybe his most ambitious endeavor yet. He has spent a lot of time investing in smaller projects, but the mall is his most spacious investment.

More than 2,000 people are able to park in the parking lot for this mall. That is a small indication of just how big this real estate venture is. It takes a lot of time and a lot of money too get involved with this type of investment. What Roberto Santiago believes is that there were lots of people that would appreciate this type of environment. He has managed to create a hole lot of excitement about this venture, and he certainly thinks that it was worth it to acquire this type of investment.

The mall continues to be very profitable, and Roberto Santiago is able to continue his real estate investments in his beloved country. Learn more on polemicaparaiba.com

Arthur Becker’s Secrets to Productivity in Entrepreneurship

Arthur Becker believes that the real estate sector has fascinating stuff to offer. Its stages of development also differ from each other. Becker is currently working on the development of residential properties in Sullivan St. New York. He also seeks to build a luxurious residential condominium in Tribeca. He prefers working with individuals who he respects for productivity.

Becker is also fascinated by the trends in the biotech sector. According to Bloomberg, he keenly monitors the new cancer treatments that are developed in this sector. As an entrepreneur, Becker tries to evaluate his passion and drive with his critical thinking skills. These skills enable him to manage his passion-oriented business.

Consistency in Entrepreneurship

Becker believes that the only way entrepreneurs can excel is through consistency. Becker started several businesses throughout his entrepreneurship journey. Some of them were fruitful while others were not. He learned that persistence and dedication pays. He also learned that management plays a crucial role in the success of any business. Becker urges entrepreneurs to learn how to balance the operations and management of their businesses. According to Becker, entrepreneurs should be informed about the latest trends in their markets. He attributes his entrepreneurship success to his keen eye to spot changes in the real estate and biotech markets.

Professional Background

As one of the most prosperous real estate investors in the U.S., Arthur Becker is the brains behind Madison Partners LLC. The company usually invests in biotech and real estate developments. Becker serves as the managing partner of Madison Partners. Before founding the company, he held the CEO and chairperson positions at Zinio, a digital newsstand company. He also worked for NaviSite, which is an Internet technology company operating in the UK and US.

Becker was a senior advisor of the prominent Vera Wang, http://people.com/archive/vera-wang-arthur-becker-vol-43-no-6/, a fashion company, for seven years. After Time Warner had acquired NaviSite, Becker started focusing his career on technology and real estate investments. He came up with the idea for Madison Partners during his tenure at NaviSite. He grew a passion for investing in the real estate sector due to the numerous opportunities it offers. For more info, refer to his crunchbase bio.