One of the most well known fast and casual restaurant chain in the US is Sweetgreen. It is quite a big name chain as it has the likes of Danny Meyere, Steve Case and Daniel Boulud as its investors. Sweetgreen is mostly recognized as a salad chain. It is famous for offering fresh and nutritious food. The best thing about this food chain is that it always makes organic food and only uses local resources for it. All the 40 restaurants are mostly jam-packed with people.
Nathaniel Ru is one of the three Chief Executive Officers of Sweetgreen. The other two are Nicolas Jammet and Jonathan Neman. Nathaniel Ru has been enjoying the success of Sweetgreen and said the brand is on top. His business model is quite simple which is to provide only the best quality food for a larger group of people.
All the three Chief Executive Officers of Sweetgreen used to study together at the Georgetown University. All three are passionate about technology and business. Almost 30 percent of the transactions of the company are internet based. There are two simple ways of doing that, one is the official website and the other one is its smartphone application. Nathaniel Ru strongly believes that technology is one of the most vital parts of running a business.
There is no headquarter of this company. They have a small office in LA. All three CEOs are always trying to develop and grow this company even more in the country. Their main concept behind all this is decentralization. That is why they don’t have any headquarters.
As all the three Chief Executive Officers have studied at the Georgetown University, they were in a similar class. They all took entrepreneurship classes. Business is in their blood as their parents are entrepreneurs too.
There weren’t a lot of restaurants in Georgetown that were offering healthy food. This became the main purpose behind the birth of Sweetgreen. They opened the first restaurant in the year 2007 right after graduating. Serving healthy food became the biggest reason for their company’s fast growth and development. They started to make a team and kept on expanding their business.
Other than having an interest in business and technology, Mr. Nathaniel Ru loves to read. According to him, the key to success in business is by reading good books. Mr. Nathaniel Ru is quite a passionate about technology and entrepreneurship.
Follow Nathaniel Ru on twitter.